Organizational Culture in Prime Bank - 6026 Words

Letter of Transmittal 14th August, 2011 Abdullah-Al Jamil Lecturer of Southeast University, Bangladesh Subject: Letter of Transmittal Sir, It is great pleasure to submit an assignment on â€Å"Organizational Culture in Prime Bank as the fulfillment of the partial requirement of our course Organizational Theory. This assignment is done to find how organizational culture operating in Bangladesh. We are working on bank we find how employee maintains, protect and stay in the culture. This assignment has helped us to find Prime Bank employees are happy with their culture. We sincerely hope that you will enjoy reading this assignment as much as we enjoyed it writing. If you need any further clarification interpreting our†¦show more content†¦These data were gathered from. †¢ Web site of the company. †¢ Internet †¢ Publications of the company. Sample design We mainly focused on Banani branch. Operations and activities, and took samples from this branch. To conduct this assignment we mainly used questionnaire which is a combination of open and close ended questions and distributed this among 20 employees as samples who belong to Executive Management Level, Mid Level and Junior Level of the hierarchy of Prime Bank. We have chosen this branch because this is an important commercial area of Dhaka city as well as Prime Bank. We used non-probability sample technique to select sample size. Language: Abstract terminology and technical terms have been avoided as much as possible so that any person can understand the theme of the assignment. Layout: All necessary parts of conventional formal have been followed. The readers are expected to get a different taste from the assignment. Overview Objective of the bank: The objectives of the Prime Bank Limited are specific and targeted to its vision and to position itself in the mindset of the people as a bank with difference. The objectives of Prime Bank Limited are as follows: †¢ To mobilize the savings and channeling it out as loan or advance as the company †¢ To establish, maintain, carry on, transact and undertake all kinds of investment and financial business includingShow MoreRelatedEssay about Legitimacy in Public Affairs990 Words   |  4 Pagesdealing with the audience outside with its stakeholders. Taking into consideration the fact that public affairs highlight relations with the general public. As said by McGrath (2005) in a general perspective the term public affairs include all the organizational functions associated with its reputation outside the firm. it could not be wrong saying that it includes lobby or political relations and media relations and community as well. Therefore in Lobbying circumstances public affairs seems to be indulgeRead MoreMoral Ethics And Values Based Dilemmas871 Words   |  4 Pagesmanagements is to ensure all employees understand all the ethics. This paper discusses how Bank of America ethical principles can address organizational issues, what role do external social pressures have i n influencing the bank ethics as well as how these issues might be relevant to organizational and personal decisions. An organization’s ethical behavior is an extension of its organizational culture. ‘Bank of America Corporation is committed to the highest standards of ethical and professionalRead MoreRole Of Hrm Over The Period Of Time1495 Words   |  6 PagesThe report is an amalgamation of three patches of which, first, is a journal review of two human resources related articles: â€Å"Extending the Scope of Organisational Culture: the External Perception or an Internal Phenomenon† (MacIntosh and Doherty, 2007) and â€Å"Organisational Culture: An exploratory study comparing faculties’ perspectives within public and private universities in Malaysia† (Ramachandran, Ching and Ismail, 2010). 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But then, to be accompanied by one of the five largest investment banks in U.S which is Lehman Brothers declared bankruptcy. The other investment banks suffered the storm. Even though the Goldman Sachs had also been buffeted by the Financial Storm. But â€Å"Goldman was still rewarding the firm’s CEO that namedRead MoreMis Project Management At First National Bank1747 Words   |  7 PagesManagement at First National Bank Summary of Findings Despite First National Bank (FNB) is one of the fastest growing banks in Midwest, during the created and implement the Information Services Division (ISD), in its project management some problem can be identified. The following these factors are the primary deficient of the project has been tabled: 1) The decision-making process of ISD is too long and high temporal cost of Priority Committee; 2) The organizational structure is not a matrix; 3)Read MoreImportance of Motivation in the Workplace1640 Words   |  7 PagesAbstract Employee motivation remains a key issue for the attainment of organizational outcomes. The contemporary organizations seem well versed with the reality of the fact that a motivated workforce is indeed the most critical aspect of the strategic success of the organization. The theories of motivation are the stout pillars that influx the real essence of a functional performance management system in an organization. The following paper highlights the peculiar aspects of the literature pertainingRead MoreEssay on First Union Case Study1750 Words   |  7 PagesFirst Union’s corporate culture, the accompanying ethical values and how these are motivated by organization managers. According to Daft (2013), organizational culture exists at two levels – on the surface are the visible characteristics and observable behaviors and below the surface are the underlying values, assumptions, and beliefs that make up the second level (p. 393). At First Union, the issue with corporate culture touches on both levels of organizational culture. The observable behaviorsRead MoreThe Financial Industry And Its Impact On The Canadian Economy2254 Words   |  10 Pagesis considered to be really stable and highly ranked globally. During the financial crisis in 2008, it was widely viewed as a very resilient industry, as no Canadian bank failed. (Cite financial services) Vancity, a cooperative financial credit union has always been in the lead with the community as the focal point. The organizational structure is different from most traditional corporations, as it is owned and controlled by its members who also contribute capital to finance the organization. (CiteRead MoreHofstede Analysis Canada1482 Words   |  6 PagesHofstede Analysis Canada Canada is the top country in the world for an American business to expand because of its very similar culture to the United States. Geert Hofsted a prominent psychologist has studied the Canadian way of life and has set up a ranking system that proves why Canada is so ideal for American businesses to operate. Hofstede’s ranking system is based on analyzing 5 dimensions that target key aspects of a country’s society. These dimensions are power distance, individualism, uncertainty

Tragic Hero Essay - 761 Words

Tragic Hero In many, a tragedy do the tragic heroes have flaws that lead themselves to their own demise. The main character always acts exactly on his or her own emotions; thus aiding their tragic flaw and leading to their own demise without giving them the time to stop the repercussions of their emotion driven actions. In the play â€Å"Antigone† by Sophocles many of the characters are simply too headstrong and passionate about their beliefs to realize that they would greatly regret the decisions they are making. All of the characters share this characteristic; it is alluded to in the play that this is caused by their blood relation to Oedipus and how they are too cursed. Creon displays his tragic flaw on his sleeve; this is seen in the†¦show more content†¦Nevertheless, her existence in itself is looked down and cursed by the gods and as if fate had called for it, she kills herself to appease her stubborn and prideful nature. Her emotions fuel her decisions and before Creon can even begin to regret his own decisions and come to release her, she is dead along with the majority of his loved ones. Haemon, much like his father, has his own tragic flaws of his loyalty and undying love for his would be wife Antigone. Who at the end of the story ends up making a tragic exit and Haemon after failing to convince his father, Creon, to release her chooses instead to hastily follow suit and meet his own tragic demise next to his lover. He makes a emotional and heartbroken choice out of pure desperation for his lost love, without considering how it would affect the people he left behind. Unlike Creon, he didn’t have to face the fact that he caused his mother to kill herself out of despair for her lost son and left his father surrounded by the dead bodies of his loved ones. Haemon had to bear the weight of Creon’s and Antigone’s impetuous decisions after he could not stop and ended up losing to his tragic flaw of love and killing himself. These heroes’ tragic flaws would hardly amount in any despair if alone, but paired with a Greeks heroes’ tendencies to makeShow MoreRelated The Tragic Hero of Hamlet Essay1049 Words   |  5 PagesThe Tragic Hero of Hamlet    Shakespeares play, Hamlet illustrates the tragedy of a young princes pursuit to obtain revenge for a corrupt act, the murder of his father.  Ã‚   As the exposition unfolds, we find Prince Hamlet struggling with internal conflict over who and what was behind his fathers death.   His struggle continues as he awaits the mystic appearance of a ghost who is reported to resemble his father.   Suddenly it appears, proclaiming, Pity me not, but lend thy serious hearing / ToRead More Modern Tragic Hero Essay1304 Words   |  6 Pageswith a grandiose plan to live the American dream. As a result to the tragic events of Willy Loman’s life starting with his father’s abandonment, and ending with his suicide, Willy Loman never lives the life he has always dreamed. Although, arguably discredited as a tragic hero, Willy Loman attains the qualities essential to credit him as a tragic hero of modern times. Whether or not Willy Loman is a tragic hero in Death of a Salesman’s has been a subject of controversy since theRead MoreOpedipus, a tragic hero Essay example1708 Words   |  7 PagesStatement: Oedipus is the embodiment of Aristotle’s characterization of a tragic hero through his ability to preserve his virtue and wisdom, despite his flaws and predicament. Introduction I. Sophocles’ Oedipus: A Tragic Hero A. Definition of a tragic hero B. Oedipus Character as it relates II. Tragedy A. Language of Tragedy B. Tragedy as it affects the audience III. Plot A. Aristotle’s idea of a tragic plot B. Significance of the plot IV. Virtue and Morality A. IdentifyingRead More Antigone the Tragic Hero Essay929 Words   |  4 PagesA Tragic Hero A tragic hero is a character who makes an error of judgment or has a fatal flaw, which combined with fate, results into a tragedy. The tragic hero must fall from good luck and well being to misery and misfortune. The tragic hero causes a sense of pity through the tragic downfall that weakens the character. In Antigone by Sophocles, Antigone follows her own beliefs by giving her brother a proper burial, even if she has to break the law of King Creon. Because of her innocentRead MoreCreon As A Tragic Hero Essay1650 Words   |  7 PagesJosh Gindi Mrs. Orens English 10H 26 October 2017 What makes tragic heroes different from an ordinary hero? A tragic hero is a character who is complex by nature, having the ability to give off distinctive impressions to different readers. Creon, king of Thebes, is the tragic hero in Sophocles’ â€Å"Antigone† who can be perceived as the antagonist on account of his behavior. One can say that Creon’s decision to prosecute Antigone for burying her brother made Creon look like the enemy. However, withRead MoreCreon Is a Tragic Hero Essay1492 Words   |  6 PagesThe Hero, Creon Aristotle once said, regarding his principles that a certain character is a tragic hero, A man cannot become a hero until he can see the root of his own downfall. This quotation is an accurate statement regarding the actions between Creon in the beginning of the play, and at the end once he has lost his family. A tragic hero is defined as a character of noble stature, the hero is imperfect allowing the audience to relate to him, as well as the hero’s downfall is caused by hisRead MoreIs Othello a Tragic Hero? Essay1479 Words   |  6 PagesTo what extent can Othello be considered a ‘tragic hero’? The extent of which Othello is a tragic hero has been open to much debate; the basis on which he is judged falls to Aristotle’s established view of the crucial elements that distinguish whether a person is truly tragic. According to Aristotle, a tragic protagonist is a nobleman or person from high status, who contributes to his own demise and illustrates a flaw or weakness in judgment. The tragic protagonist must make a fall from a high stateRead MoreEssay on Antigone is a Tragic Hero823 Words   |  4 PagesAntigone is a Tragic Hero A subject of debate in Sophocles’ play Antigone is which character complies with the characteristics of a tragic hero. The qualities that constitute a tragic hero are, in no particular order, having a high social position, not being overly good or bad, isolation, being tenacious in their actions, arousing pity in the audience, a revelatory manifestation, and having a single flaw that brings about their own demise and the demise of others around them. Creon possessesRead MoreDefining the Tragic Hero Essay632 Words   |  3 PagesA tragic hero is the main character in a tragedy story. He is the main theme. He is the source behind the main issues of the plot and some major points maybe cleared by observing his actions and nature. The tragic hero is always larger than life, a person of action whose decisions determine the fate of others. He is a man who is superior then the average person, a character of noble stature and greatness. Though the tragic hero is pre-eminently great, he is not perfect. Otherwise, the audienceRead MoreEssay on Oedipus, a Tragic Hero1040 Words   |  5 PagesOedipus a Tragic Hero What is a tragic hero? A Tragic hero is a man or character who has great influence, makes an error in his or her actions, and who must suffer the consequences of those actions. Oedipus’ tragic flaws starts with his excessive pride which leads to overconfidence as the people in the city lift him up and feed his ego: â€Å"You are not one of the immortal gods we know; Yet we have come to you to make our prayer. As to the man of all men best in adversity and wisest in the ways of

Strategics Management

Questions: Global competitive landscape for the organisation refer to the five competitive forces Describe and justify the use and purpose organisation mission and vision statements Resource capabilities application Analyse the internal and external environment with a SWOT analysis; Application of strategy (business or corporate) Analyse the various businesses level strategy, corporate level and/or a new corporate or business level strategy. Answers: 1. Five competitive forces for Cochlear on a global competitive landscape Porters five forces: According to Michael Porter, the five forces that create an impact on the proper running of the business process of the organizations can be: Threat to new entry The company is the leading manufacturer of the implantable hearing devices industry and has been able to gain a good reputation in the global deaf community by providing effective and safe products (Gollan et al., 2014). This makes the industry harder to enter by new companies. Threat to substitute The Government backed trails of most of the developing countries including India, have been gearing up to manufacture and produce the hearing devices at a much cheaper rate. This could be the main reason for increasing the competitiveness in the market (Fraser et al., 2015). Industry rivalry Nurotron, a Chinese company has been gearing up to gain huge market share on the global basis where the company has been producing cheaper products in the market which is almost half the price of what Cochlear is producing (Berketa et al., 2013). Bargaining power of buyers The demand for the medical products for the company comes from the various medical companies, affluent individuals, and government organizations (Kitterick et al., 2014). Hence, there is a potential market for the company in the middle to upper income groups without the needs of any governmental help. Bargaining power of suppliers As a manufacturing company, the company requires the send their works to the suppliers. Owing to the low customization of the production, the company has a less power in bargaining with the suppliers. 2. Mission and vision statements of Cochlear The mission of the Cochlear is to innovate and create a product in the market, which could transform the procedures for the treatment of hearing losses (Sorkin, 2013). The range of the hearing impairments as manufactured by the company would be helping in providing implantable hearing solutions for delivering the lifetime of the outcomes relating the disability in hearing. The vision of the company is to have the clinical team and recipients for embracing the company as their partners. 3. Resource and capabilities application Resources Capabilities CEO Increasing the productivity and profitability of the company for both the short and long term Management board Supervising the production and management of the manufacturing proves of the products Managers Enhancing the profitability and productivity of the company by implementing the purchasing and procurement Employees Implementing the target of the orders such that to execute the manufacturing process within the estimated timeline Sponsors Investing on the procurement related to the manufacturing process that is required to produce quality products Suppliers Supplying with the materials required for the products ion of quality products Government The FDA authority to implement regulations and policies that could be governing the business processes of the company Table 1: Resources and capabilities for the Cochlear Source: Created by author 4. Internal and external environment with SWOT analysis Internal analysis Strengths The company is the leading manufacturing company of the hearing devices in the market and is a recognized innovator in the niche related to the high technology within which it operates. Weaknesses The company lacks an appropriate strategy that could help in exploiting on taking the advantages form the external opportunities and overcoming the external threats being imposed to the company. External analysis Opportunities The analysis of the key activities of the value chain helps in providing the opportunities to understand the external trends, which helps in affecting the specific activities of the firm. Threats The Cochlear Company belongs the medical technology industry and hence, is required to be governed by the regulations of the Australia Food and Drug Administration (FDA) (da Costa et al., 2014). There have been several issues which the company has been facing related to the use of technology to aid the hearing disability in the community. The major issue rose when the FDA issues notification of the connection with the hearing impairment with the meningitis. 5. Application of strategy The strategic mission as applied to the business process of the company would be helping in creating a unique intent and scope for its operations in the market. In addition, the implementation of the innovative business strategy would be indicating the stakeholders of the company to get a glimpse of its business objectives which it needs to accomplish in the future (Gollan et al., 2014). The efficient strategy as implemented within the business environment would be reflecting on the individuality of the company, which helps in revealing its leadership quality. The unique strategy as implemented by the company would be helping in distinguishing it form the other competitor companies in the market. 6. Various strategies of Cochlear Business level strategy Business level strategy for the company is to implement the latest technology in the manufacturing of the hearing impairment devices. In order to implement the latest technology, the company needs to evaluate its RD activities (Fraser et al., 2015). Moreover, the company is also looking to market its functional activities such that to manufacture its products laced with the latest technology, which could be helping the patients to regain the hearing loss. The company is also planning to improve on its financial health by analysing the financial ratios, profitability, advantages, liquidity, return from the shareholders, and related activities for improving its financial status (Hanson, 2016). Corporate level strategy The corporate level strategy for the company is to initiate the strategic growth in the market such that to improve on its end to end customer experience. The company is implementing the direct to customer engagement strategy by utilizing a professional approach in order to help strengthen the relationship with the customers (Fraser et al., 2015). The strengthening of the relationship with the customers would enable the company to get an opportunity to establish a customer care for the patients after the surgery of the cochlear implant. Moreover, the company is also planning to make contracts with the professional partners such that to establish clinics and care centers. References Berketa, J., James, H., Langlois, N., Richards, L. (2013). Cochlear implants in the forensic identification process.Forensic science, medicine, and pathology,9(3), 422-426. da Costa Monsanto, R., Bittencourt, A. G., Neto, N. J. B., Carolina, S., Beilke, A., de Lima, N. F. G., ... Salomone, R. (2014). Auditory Brainstem Implants in Children: Results Based on a Review of the Literature.Journal of International Advanced Otology,10(3). Fraser, L., Shanks, M., Wardrop, P., Allen, A. (2015). Cochlear implantation and alcohol misuse.Cochlear implants international,16(1), 51-56. Gollan, P. J., Kalfa, S., Agarwal, R., Green, R., Randhawa, K. (2014). Lean manufacturing as a high-performance work system: the case of Cochlear.International Journal of Production Research,52(21), 6434-6447. Hanson, D. (2016). A summary of the case analysis process. Kitterick, P. T., ODonoghue, G. M., Edmondson-Jones, M., Marshall, A., Jeffs, E., Craddock, L., ... Nunn, T. (2014). Comparison of the benefits of cochlear implantation versus contra-lateral routing of signal hearing aids in adult patients with single-sided deafness: study protocol for a prospective within-subject longitudinal trial.BMC Ear, Nose and Throat Disorders,14(1), 1. Sorkin, D. L. (2013). Cochlear implantation in the world's largest medical device market: utilization and awareness of cochlear implants in the United States.Cochlear implants international,14(s1), S12-S4.

Swindells book Essay Example For Students

Swindells book Essay Throughout Stone Cold, slang and very harsh, angry, even violent language is used: Link is very upset through all his ordeals. Also with the book being based in London most of the character are written in the cockney dialect. Humour is used in Swindells Stone Cold for Shelter. He jokes, Link the Stink and The Camden Horizontals-referring to his dead army (his murdered victims) lying down under the floor boards. Swindells uses short, direct get to the point sentences, as this is what the modern reader wants; more is left to the imagination. Charles Dickens chose rather not to use aggressive and violent language, as you have to remember that this book is written for all the family in the Victorian age. But Dickens still uses dialect for each character and also slang is used a lot (shown in Badun and Workus), so it is written as the people of that time would speak. Compared to Swindells short direct sentences, Dickens uses long very descriptive sentences, leaving nothing to the imagination. Take for example the first line in the book is 7 lines long! We will write a custom essay on Swindells book specifically for you for only $16.38 $13.9/page Order now The Dodger had vicious propensity, too, of pulling the caps from the heads of small boys and tossing them down areas, while Charley Bates exhibited some very loose notions concerning the rights of property, by pilfering diver apples and onions from the stalls at the kennel sides, and thrusting them into pockets which were so surprisingly capacious, that they seemed to undermine his whole suit of clothes in every direction: this shows the style of writing in the Victorian times. I will now translate this into modern language making it easier to compare to a caption from Stone Cold. The Dodger had a nasty way of pulling the caps off the small boys and throwing them on the floor, while Charley Bates, Showing off he was a thief, stole apples and onions from the market, and hid them in his pockets which were so daftly large that his clothes looked out off proportion. Now lets look at this compared to a quote from Stone Cold.  Hes about fifty for a start, and hes one of these old dudes that wear cool gear and try to act young and it doesnt work because theyve got grey hair and fat bellies and they just make themselves look pathetic. We can see from this comparison that Dickens looks at the details probably most other Authors would overlook; Swindell writes the typical details of how people look: but this is how Link would talk so it is no less valuable. Swindells book as I said at the beginning is written with a moral, to deter young adults not to take to the streets. So the book is quite short and has only one story line. In no way does Swindell glamorise the streets, and he never lets Link into a life of crime (but Oliver goes straight into a criminal gang); also Link never gets into drink or drugs: all these precautions are to make sure that the homeless life does not seem attractive in any way. Stone Cold also doesnt end with a happy ending. This is to show to the reader that once you are on the streets, it hard to get off. It also leaves the future of Link in the hands of the reader. Dickens is writing to mainly entertain, so he has to bring extraordinary coincidence and exciting events into the story; so Oliver is taken in to a life of crime, really for entertainment but also to show what street society and poverty was like at that time. Oliver Twist was written in 53 chapters, it was published in a weekly magazine (a chapter a week) and was the soap of the day; this is why the story has many twists and turns (example Mr. Bumbles Romantic life), as do the soaps of nowadays have many sub-plots. Dickens was writing to enlighten the public of what was going on in the world rather than with a moral, as the people who would be reading this would not even think about living on the street. Oliver Twist does have a happy ending: the bad guys die and Oliver is reunited with his family, because after reading the story a Victorian audience would expect a happy ending; but Nancy does die bringing some sorrow to the story. .uc88896b7ad821c339969bdc5eaac1ebf , .uc88896b7ad821c339969bdc5eaac1ebf .postImageUrl , .uc88896b7ad821c339969bdc5eaac1ebf .centered-text-area { min-height: 80px; position: relative; } .uc88896b7ad821c339969bdc5eaac1ebf , .uc88896b7ad821c339969bdc5eaac1ebf:hover , .uc88896b7ad821c339969bdc5eaac1ebf:visited , .uc88896b7ad821c339969bdc5eaac1ebf:active { border:0!important; } .uc88896b7ad821c339969bdc5eaac1ebf .clearfix:after { content: ""; display: table; clear: both; } .uc88896b7ad821c339969bdc5eaac1ebf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc88896b7ad821c339969bdc5eaac1ebf:active , .uc88896b7ad821c339969bdc5eaac1ebf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc88896b7ad821c339969bdc5eaac1ebf .centered-text-area { width: 100%; position: relative ; } .uc88896b7ad821c339969bdc5eaac1ebf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc88896b7ad821c339969bdc5eaac1ebf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc88896b7ad821c339969bdc5eaac1ebf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc88896b7ad821c339969bdc5eaac1ebf:hover .ctaButton { background-color: #34495E!important; } .uc88896b7ad821c339969bdc5eaac1ebf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc88896b7ad821c339969bdc5eaac1ebf .uc88896b7ad821c339969bdc5eaac1ebf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc88896b7ad821c339969bdc5eaac1ebf:after { content: ""; display: block; clear: both; } READ: Blood Brothers by Willy Russell EssayDickens put sympathy in the minds of his reader without them knowing; he tackled a difficult subject by writing an entertaining and gripping story about it. Modern soap operas still do take on current affairs issues to get very emotional stories, as some people can relate to these. Gail in Stone Cold was also trying to find an emotional story to give to her readers but ended up being caught up in a very dangerous and life changing experience. I believe Gail began doing the story mainly for money, but as the story continues she begins to get closer to the dangers and horrors of life on the street and she wants to expose the tragedies which are happening; but she can never leave her true life behind.  Dickens writes very descriptively with long paragraphs describing each characters looks and features. He does this, as there was no television. With TV, programs need no descriptions as you can see the characters. So working as the soap of the day he needs every reader to have the same image in his or her head. This style of writing is not modern like the way Stone Cold is written which is done with very short and few descriptions, and frankly leaving more to the imagination and for you to decide (also Swindell even leaves the ending of the book up to you). I prefer to read the modern style (Stone Cold), as I find I begin to lose interest in the long descriptiveness of Dickens style. Even though Dickens novel is full of extraordinary coincidences and events they feel at home in this book: whereas the few over the top happenings are not well suited in Stone Cold.  I felt after reading both books, Oliver Twist was the best, even though I found it harder to read. I feel I didnt enjoy Stone Cold as much as it got too depressing and emotional. I look for enjoyment in a book rather than a moral and meaning.

essay guinness Essays

essay guinness Essays essay guinness Paper essay guinness Paper The University of Westminster Westminster Business School Module Title: Principles of Marketing COURSEWORK TWO REFLECTIVE ESSAY Student Name: Jonas Franck-Winther student ID: 145858611 Seminar Leader Name: Ilya Girson word count: 1085 Date: 5/12-2013 1. Principles of marketing The essence of marketing is value creation, where the goal is a long-term satisfaction by building relationships and attracting new customers by offering better value than the competition. Because marketing is based on exchanges where the objective is for all parties in the exchange to feel satisfied and gain some kind of value Cobber and Ellis-Chadwick, 2013). Customer value is determined on how the customer perceives the benefits of a product and the sacrifice that is associated with the purchase, so when the perceived performance matches or exceeds expectations it provides customer satisfaction Cobber and Ellis-Chadwick, 2013). Customer satisfaction can lead to customer loyalty and profitability, because it can cost up to five times more to attract a new customer than to maintain an existing one. Loyalty is a reaction that a customer shows, when they repeatedly return to the same supplier, because they are atisfied with the products or services they receive Cobber and Ellis-Chadwick, 2013). Hence, whether the aim is to build relationships with customers or to offer short-term incentives to customer loyalty, then you need to focus on your marketing strategies by applying an effective marketing mix Cobber and Ellis-Chadwick, 2013). The classical marketing mix consists of product, price, promotion and place. These four key elements are used to create a competitive advantage, which is the achievement of superior performance through differentiation to provide superior customer value r by managing to achieve lowest delivered cost. So an effective marketing mix is aeslgnea Dy ensurlng tnat It satlsTy customer needs, creates a competltlve advantage, is well mixed of the four elements and matches corporate resources Cobber and Ellis- Chadwick, 2013). 2. Guinness principles of marketing Guinness marketing is focused on the consumers by offering what they want, which are quality. The company want to deliver high quality standards and uses it as an advantage to stand out on the market by offering a stout beer, which is made from heir own raw materials, on high-level of equipment and having employers with well- trained capability (Vanguard, 2013), because they believe that you cannot make money from people unless you are willing for people to make money from you (Sohn, 2013). They have also increased their focus on the marketing of Guinness brand name in 2013 by E34 million to boost its quality association on the beer market, so the drinkers get a feeling of quality when they taste a Guinness. This strategy is based on their market research, which confirm that consumers associate a quality int with a quality pub and 80% of male drinkers believe getting the quality of serve right is more important in draught beer than in any other drink category (Charles, 2013). Therefore Guinness manages to implant a special place in the collective consumer conscience, which leads the consumer into thinking about the great heritage and consistency in quality they possess, wherever it is sold (Diego, 2013). This can be seen in their advertising and communication of slogan, which says that Good things come to those who wait, which is referring to the time it takes to pour a erfect Guinness. Furthermore they launched a new marketing slogan called Made of More, which states that Guinness is better than their competitors on the beer market, because they are providing more than Just the experience of a great beer. This slogan is also related to the old history of the company by the special way of pouring a Guinness and its traditional look (Guinness a, 2013). Another key element of the Made of More advertising is reaching the consumers values on many different levels by telling stories, that reflects human values and present the brand in clear way, which distinguish themselves from their competitors and breaks the industry stereotype, who usually focus on football, party and hot women in their advertising (Taube, 2013). The human values from their advertising signals the importance of doing things together with your friends and how Guinness should be enjoyed in social contexts (Guinness a, 2013). To summarize that, Guinness wants to ensure that the whole company signals high quality on everything of what they do and reflect human values in their advertising to distinguish themselves from their ompetitors, so they can have a competitive advantage and establish a value brand (Vanguard, 2013). 3. Analysis marketing principles of Guinness The analysis is based on the understanding of the principles of market and the marketing principles of Guinness. Guinness is a marketing-orientated company, who follow the principles of marketing by getting close to their customers and demands, so tney can unaerstana tnelr needs ana acnleve pront ana oDJectlves Dy satlsTylng the customers better than the competition. This marketing strategy is very suitable or Guinness and works very well, since they are the best selling stout beer in the world and have a competitive advantage on the stout market that distinguish them from their competitors on the beer market (Guinness b, 2003). The competitive advantage is based on their product, promotion and place in the marketing mix by offering a high quality product that meets the customers demand, which match a report from brand index on Samuel Adams day, where the customers on the beer market have ranked Guinness as number two in quality out of all major beer brands (Marzilli, 2013). The promotion of Guinness also breaks the beer industry stereotype by using new innovative advertising on the communication of beer market, which distinguishes them from their competitors by relating the beer to human values. Furthermore Guinness place is brewed in 50 countries and sold in countries, which gives a solid distribution channel worldwide and move them closer to their customers. Based on that, Guinness has achieved a differential advantage through a strong brand personality and they have built a loyal relationship with their customers. 4. Conclusion This reflective essay concludes that the principle of marketing is based on creating consumer value to maintain and attract new consumers by satisfying their needs. Guinness marketing strategy is focused on the consumers demand by offering a high quality stout beer and making innovative advertising that breaks the beer industry stereotype by reflecting human values, which distinguish them from their competitors on the market. Thereby, Guinness has achieved a competitive advantage by having an effective marketing mix, which makes them the best selling stout beer in the world. 5. References Books: David Jobber and Fiona Ellis-Chadwick (2013). Principles and practice of marketing. 7th edition. United Kingdom: McGraw-Hill Education. Online articles: Our strategy is to have the best and necessary brands Guinness Director. Vanguard, 2013. Vanguard News. [ONLINE] Available at: vanguardngr. com/2013/01/ our-strategy-is-to-have-the-best-and-necessary-brands-guinness-director/ God and Guinness: The Missional Drink that Changed the World. Paul Sohn. 2013. Marketing Week. [ONLINE] Available at: http://paulsohn. org/god-and-guinness-the-missional- rink-changed-the-world/ Guinness reinvents Surfer Ad for Quality marketing push. Gemma Charles. 013. Marketing Week. [ONLINE] Available at: http:// www. marketingmagazine. co. uk/article/1210008/guinness-reinvents-surfer-ad-quality- marketing-push Guinness launches E12m bid to push quality to push quality credentials. Sebastian Joseph. 2013. Marketing Week. [ONLINE] Available at: http:// www. marketingweek. co. uk/news/guinness-launches-12m-bid-to-push-quality- creoentlals/4UU/ / /Y. artlcle Guinness. Diego. 2013 Dlego P AvallaDle at: d iageo. com/en-row/ourbrands/infocus/Pages/lnFocus-Guinness. spx Guinness a. 2013. Guinness Advertising. ONLINE] Available at: http:// www. guinness. com/en-gb/AdsGallery. html? adsclass=classic=world An incredible New Guinness Ad Breaks The Industry Stereotype. Aaron Taube. 2013. Business insider. [ONLINE] Available at: businessinsider. com/new- guinness-ad-breaks-the-mold-2013-9 Guinness b. 2013. Guinness facts. [ONLINE] Available at: guinness-storehouse. com/en/FactSheets. aspx Samuel Adams tops beer brands. Ted Marzilli. 2013. YouGov. [ONLINE] Avaiable at: http:// today. yougov. com/news/2013/09/25/samuel-ada ms-tops- beer- brands/

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